INT2019

Intel Museum

HOW CHIPS ARE MADE | AR EXPERIENCE

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Intel computer chip

Simplify the story

Intel wanted to tell the extremely complicated process of how processors are made in an engaging, entertaining way that didn’t get bogged down in the details.
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We partnered with Stimulant to reduce the process to 5 primary story points where users could activate AR and see the process from all angles.
Intel Museum exhibit person standing in front of large screen holding lighted cube to control exhibit
Intel Museum exhibit with 3 screens and lighted cubes
Screen from Intel exhibit with 3D objects and typeScreen from Intel exhibit with 3D objects and typeScreen from Intel exhibit with 3D objects and type
Intel Museum exhibit lighted cube close up being held in hand

A custom AR Controller

Most AR controllers are the viewer, but when you’re viewer is a 52” screen made for multiple people to view another solution is needed.
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So, we created a handheld self illuminated controller using NFC tags for museum goers to progress through the process as well as control the on screen animations.
Intel Museum exhibit lighted cube close up inside exhibit cradle
INT
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Michael Cobra
San Francisco, CA
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INTEL processors
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Will HAven