INT2019

Intel Museum

HOW CHIPS ARE MADE | AR EXPERIENCE

>>>

Simplify the story

Intel wanted to tell the extremely complicated process of how processors are made in an engaging, entertaining way that didn’t get bogged down in the details.

We partnered with Stimulant to reduce the process to 5 primary story points where users could activate AR and see the process from all angles.

A custom AR Controller

Most AR controllers are the viewer, but when you’re viewer is a 52” screen made for multiple people to view another solution is needed.

So, we created a handheld self illuminated controller using NFC tags for museum goers to progress through the process as well as control the on screen animations.
INT