I am a design leader that helps brands and products disrupt, scale, and rethink how they work in the digital and physical worlds. Yes, Cobra is my real name.
I started my professional career working for interactive agencies like Juxt Interactive and Odopod, online media startups such as Learn2 and Mondo Media, as well as larger agencies including McCann and Goodby Silverstein & Partners.
For 14 years I ran my own agency, Cobra Creative, which allowed me the opportunity to wear many hats. In this role, I partnered with brands and products to guide them towards better communication, connections, and experiences that help them get better at being themselves.
For the past 3 years I have worked to scale design for Meta’s global advertising business. I currently lead the Geodesic Design Systems team, Meta’s largest design system servicing the Ads business for millions of advertisers from small to enterprise.
Even when I’m not working, I am constantly feeding my habit of making. Whether it’s making fun costumes for my kids, music videos, making noise in underground clubs, disgracing Beatles songs in large venues, prototyping new brands, or scoring podcasts, I am always looking for new creative challenges.