Hello,
My Name
is Cobra

If it’s not
a fuck yes,
then it’s
a no

Design starts with vision, a sharp point of view on what success looks like. From there, it's problem solving, and problems aren’t solved with half measures.

That conviction has shaped every chapter of my career. From innovative interactive agencies Juxt and Odopod to large advertising agencies McCann and Goodby Silverstein & Partners. For 13 years I co-led Cobra Creative, a boutique agency helping household brand names and startups build experiences that helped make brands better at being themselves." Then six years leading design at scale for Meta: AI-driven tooling, Meta.com, and Geodesic, Meta's largest design system, serving millions. Each one an opportunity to learn how great work is created across every possible context and constraint.

Creation is a habit, as is is holding the bar high. I expect that of myself, and I put a lot of effort into creating the conditions for the people I lead to expect it of themselves. That means putting people first, not as a platitude, but as a practice, because great outcomes follow great people that hold the bar high.