Method launched a new, smarter laundry detergent with a novel form factor – the pump. Method Laundry’s first integrated campaign launched a website, sweepstakes, video and promotional event with a mobile tie-in.
Known for it’s cheeky advertising, Method Laundry was no exception. The mid-century sitcom spoof, “Sticky Situation”, was meant to be more SNL than advertising. It pairs “dirty” with “jugs” for improving your laundry smarts.