WLM2013
WLM

Walmart

MAKING A MASSIVE MOBILE RETAIL EXPERIENCE MORE COHESIVE

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EVERYONE ON THE SAME PAGE

In 2013, Walmart’s mobile presence was splintered across different devices and sales channels. We were tasked with conceptualizing a cohesive design system to make updating easier across all platforms and add some surprise and delight.

Walmart also needed to incorporate new features such as scan-and-go, shopping lists, and pharmacy options. The goal was to make the Walmart app a destination for shoppers in and out of the store.

IT’S ALL IN THE DETAILS

In design systems, getting the details right is key, especially with such a large brand. From the first impression of the application icon, to defining the use of flat and dimensional design, revealed menus, product image sizes, savings callouts, your shopping cart, no screen was left unturned.

ROOM TO GROW

Expanding into devices beyond phones was an important element of this exploratory design. We expanded the visual language into a more robust shopping experience for tablets that allowed shoppers the same great experience as mobile while using all screen real estate possible.